Powerhouse Gym Marketing Plan Essay - 632 Words

Powerhouse Gym Marketing Plan 3.5 Marketing Mix Strategies 3.5.1 Product Strategy Powerhouse Gym product strategy should be to attract and retain business. The main goal should be to promote a positive atmosphere and unforgettable experience that helps their clients lead a healthy lifestyle. By offering exceptional product coupled with pleasing experience to promote repeat business. By separating its experience from other gyms will give Powerhouse Gym the edge from their competitors. One of the ways to separate themselves would be product offerings such as providing state of the arts exercise equipment, professional trainers leading exercise classes, and personal training helping with nutrition advice. By offering these†¦show more content†¦Potential Products are additional amenities like basketball court, lap pool, etc. 3.5.2 Price Strategy a. PGs Pricing Objective Ââ€" Maximum market share b. Demand Ââ€"Generate enough membership to cover the $110K expenses (at least). c. Costs Ââ€" Operating Expenses of $110,000 per month d. Competition price and offerings analysis Ââ€" For month to month membership pricing, price ranges between $29.95 (LA Fitness) to $49.95 (Lifetime Fitness) with differing enrollment rates. PGs no money down rate of $39.95 is lower than all current competitors except LA Fitness. PGs $32.95 / $75 enrollment is lower than all except LA Fitness, which has higher enrollment fee of $99, and PGs $26.95 / $125 enrollment is the lowest monthly rate. For membership contract plans, PGs one year prepaid rate equates to $32.95 per month, which is lower than both Ballys ($39.95) and Curves ($39.95), and does not have the high enrollment fees associated. e. Pricing Method Ââ€" Going rate pricing f. Final Price Ââ€" Maintain price at current level since it is priced competitively with the month to month competitors and lower than the contract competitors, while having little to no enrollment fees while offering extra services free of charge, like child care and towel service. 3.5.3 Promotion Strategy a. Promotion Strategy Ââ€" Micro-marketing to penetrate target market within 5-mileShow MoreRelatedManaging Strategic Plan For A Success Of Any Small Or Big Organization1212 Words   |  5 PagesConceptualizing in Business A well thought of strategic plan not only plays a big role in a success of any small or big organization, it is also imperative for its growth. In any effective strategic plan starts with a well-considered and mission statement, vision, and value. These three categories are beneficial to its shareholders, employees, and its customers. 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Organizational Structure Of An Organization - 1085 Words

An organizational structure is a composition that specifies a company s hierarchical structure. There are various kinds of conformations that organizations can choose to build their business around. The organizational structure exemplifies the way in which control and business affairs have been appointed within the organization. Organizational structure encompasses the design of an organization though people positioning and responsibilities in order for organizational goals can be reached. Some of the time, a formal structure is not necessary due to a small informal business setting. In large organization responsibilities must be distributed. Hence, the reason that policies and procedures are established that assign responsibilities for numerous positions. The determination of these organizational functions (such as marketing, finance, human resources, and operations) influence and determine the organizational structure of your an organization. The three main types of organizati onal structures are functional structure, divisional structure, and matrix structure. Divisional Structure The structure that an organization is based around also is contingent on the enormity of the company. Divisional structure separates the faculty based on the commodity and customer demand verses geographical location. For example, each area within the organization is accountable for certain divisions. Each division has individual support systems such as finance department, marketingShow MoreRelatedOrganizational Structure Of An Organization1585 Words   |  7 Pagesimportant things to run a business smoothly is an appropriate organizational structure in order to manage workers effectively, have maximum productivity and achieve the objectives set by the company. The structure of an organization including the method that an organization employs to delineate lines of communication, policies, authority and responsibilities. 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Organizational structure theory is especially useful for people who manage organizations, or who aspire to do so in the future. It enables the manager to see that his or her organization and its problems are rarely wholly unique. Usually, much of value can be learned from examining the behavior of other organizations in broadly similarRead MoreThe Organizational Structure Of The Organization3854 Words   |  16 Pageswill look at Company B. We will begin with an overview of the organization, what category of industry it falls under, and some of the products the organization offers. Next, we will explore the current status in the organization, that is, the current state of affairs in the organization w ith regard to products as well as the internal organizational structure, the factors that contribute to the structure, the effectiveness of the structure. Then we will investigate the steps the company has taken to

In the late 20th century some people could be regarded or see themselves as victims of globalisation Essay Example For Students

In the late 20th century some people could be regarded or see themselves as victims of globalisation Essay Critically evaluate the way composers have represented these people to show how globalisation has created ways of thinking that have affected them. Globalisation has seen the erosion of traditional boundaries, in order for technology to expand the communication of universal truths, collapsing time and distance, and homogenise global and local constructions of reality into a single cultural identity. This culture of cultures, however, maintains values which perpetuate negative impacts upon the local, victimising ones cultural environment and identity on various levels as can be seen in Seamus Heaneys poems Digging and Requiem for the Croppies, and Annie Proulxs novel- The Shipping News. These texts along with others including Yasumara Morimaras visual The Slaughter Cabinet II, the film Snow Falling on Cedar, and the Television series Star Trek: Voyager; use various techniques and paradigms to illustrate how retreating becomes a way of challenging the status quo, through preserving the local. These texts illustrate the way globalisation has created different ways of thinking, which have often emphasised the way one struggles to exclude the global, or balance both cultural forces. These different ways of thinking have often come to existence, as a result of individuals who become aware of the disintegration of the qualities which make their local traditional and enlightening. In Heaneys Digging, the composers use of structural divisions symbolically supports the process of retreating, exploring his Irish heritage. The exclamation of by god and abstract notion of the old man, for instance, conveys a sense of admiration for the traditional connections between the Irish and their land By god, the old man could handle a spade. Just like his old man. The political discourse, however, created by the pens quality of being snug as a gun; and the irony where the pen or the Global is needed to communicate local values; indicates that the composer has accepted that the victimisation of the local is inevitable and inescapable. These Global forces, however, has led Heaney to suggest to the responder that although the past cannot be replaced, and a total complete return ca n be made, there is an alternate way to dig and follow men like them, using strategies of the global against itself The squat pen rests, ill dig with it. Globalisation has superseded national boundaries, influencing ones interpretations of their lives to a degree in which they are forced to respond through conforming to standards, revolting or suffering as victims unable to find an identity or community to belong to. Similar to Digging, the use of structural divisions in The Shipping News, significantly symbolises Quoyles retreat, and reveals to the responder the vast contrasts between global and local values. Quoyles childhood, for instance, imaginatively describes the global as superficial and unaccommodating failure of a normal appearanceat sixteen he was buried under a casement of flesh All one can do in these global situations which affect ones perception is to invent stratagems to deflect stares. This depiction of the global as lacking in substance and individualism is further emphasised by Petal Bear, whos Thin. Moist. Hot. Appearances are contrasted to the black humour in her death, when she attempts to sell their children to a paedophile, and dies in a car crash. The composer hence, highlights the predictability and negative impacts the global has on an individual. Newfoundlands contrasting celebrations of local traditions, such as the Christmas pageant in chapter thirty four, illustrates the way the local is supportive a sweep of best clothesthe puff of scented bodies, a murmur like bees over a red field The metaphor of the bees quite obviously suggests that the local community is content, as a result of simplicities the gathering of a small crowd of people. Within this communal atmosphere, Quoyles character is able to develop, as seen in his last conversation with Tert Card wife! not going down there, shes staying right here. Stay home where she belongs. With which in reaction, Quoyle, walks off to his children, symbolic of Proulxs portrayal of the local as renewing ones faith in life. Essentially, through contrasting global and local settings, the composer antagonises the Globals victimisation of individuals, and transforms Quoyles experiences into a symbol of the locals growing strength through its struggle with the global. Lifetime Goals and Achievements EssayGlobalisation may be extremely influential to a degree, where it may become an obstruction to those retreating from victimisation. In Snow Falling on Cedars the composers multiculturalism of American and Japanese local communities, retreating from an all destructive global community, exemplifies the way the local may adapt through integrating retreating communities together. The contrast of flashbacks however illustrates the extent to which global attitudes affect the local. The parade scene, for instance, is similar to the Christmas Pageant, and contrasts to the flashbacks of World War II, where Japanese fellow citizens are placed into concentration camps. The discontinuation of the music, the spatial distance between the boat exporting the Japanese people and the island creates a dramatic visual impact, convincing us that, at times, the chance the local spirit retreat, after the erosion of communal values, is relatively less. Retreating from the global constitutes an exclusion of global ways and a preservation of contrasting traditional values in order to avoid a victimisation the global perpetuates. As the texts show through creating symbolic relationships with global and local concepts, globalisation has created a vast tapestry of ideals and values. The representations of ones retreat, suggest that the global is all consuming, and negatively impacts upon local culture, as consumerism, materialism and hedonism erode traditions and identity. Retreating is thus more preferable, however, may not always be possible due to the degree cultures have become standardised. Some of the composers, however, illustrate that the global can provide benefits to accommodate the inadequacies of the local. And in turn, most of the texts point to the ideal that there is a need to integrate global and local aspects a glocalised culture, in order to substantially support ones identity in the 20th century.

Physics Course Work Investigating Stopping Distances of a Car Essay Example

Physics Course Work: Investigating Stopping Distances of a Car Essay I am going to try and find out some information about how the stopping distance of a car, caused by the speed of the car before it begins to stop. To do this I am going to roll a marble down a wooden ramp onto some carpet from different heights and making the marble hit the carpet at different angles.I came to the conclusion that using a marble is the best choice of ball to use to represent my car as it is in a better scale with the ramp because it weighs 5.3g and has a 1cm diameter. This is in scale with the ramp in a way that matches a car going down a road. I also tried different balls to make sure that the marble would give me the most reliable results. I tried the same experiment of rolling each ball down a metal ramp onto the carpet to see which ball ended up in the closest range within five rolls.I found these results came up when I tested just on the carpet.15cm (height of ramp)MarbleGolf BallPing Pong Ball1st Time941011782nd Time951381653rd Time891252014th Time971801845th Ti me9399199As you can see the marble had the least range between the rolls so it was the most reliable test. I decided to do the experiment on the carpet because I tried all three balls on the bare floor, the carpet, the yard and some grass and the carpet was again most reliable.FloorCarpetGrassYard (Gravel)1st Time with marble843942302nd Time879954103rd Time1089891604th Time82197705th Time38693520I was unable to get any results for the gravel as the marble rolled all over the yard in anything but a straight line. As the results show the carpet was the only type of floor that gave me reasonable results.Now I have chosen which ball and surface I am going to use for my investigation I am going to carry it out. To do this I am going to roll a marble down my wooden ramp from different heights to find out how the speed of a car effects the stopping distance by seeing how much kinetic energy the ball loses once it has converted its gravitational potential energy.

Success of Graphic Systems; Advantages and Disadvantages

Introduction The research and development in the manufacture of drugs, chemicals, automobiles, airplanes, industrial plants, buildings etc, has seen the production of higher quality products. Advanced computer animation techniques produce exceptionally high quality movies and games. These have been made possible thanks to the modern graphics systems, which give endless possibilities in the design and production of new products. According to Mraz, the era of using hand-drawn presentations for finalized designs is gone (Para. 3).Advertising We will write a custom essay sample on Success of Graphic Systems; Advantages and Disadvantages specifically for you for only $16.05 $11/page Learn More Graphics systems include hardware and software systems used in the design, analysis and making graphical presentations of both real life and theoretical phenomena. Advantages of Graphical Systems Usability Graphical techniques offer more flexible and options compared to other traditional methods in design. One can make changes and undo them without tampering with the whole design. It is also possible to view a model from different angles by rotating it along various axes. One can also perfect on minute details of a design by magnifying it to see them clearly. Presenting images in three dimensions enables designers to illustrate inner parts of structures they design, bringing clarity on the structures they intend to build. Some graphical applications like Photoshop and illustrator come with tutorials, which help inexperienced users to solve any difficulties. They have a user-friendly interface, usually designed with diversified functions for simplicity. Research and Product Development Graphical representation software contributes much in research. Models can be presented in three dimensions giving researchers a broader picture of how natural phenomena operate. In engineering, presentation of models in three-dimensional manner enables engineers to identify weaknesses in structures and areas of possible improvement. Computer aided molecular modeling is used in computational chemistry to investigate molecular structures and properties using graphical visualization techniques. The techniques are very useful in polymer and catalysis science in the discovery of new synthesis pathways. The results obtained help to predict molecular properties such as structural information, atomic radii, bond angles, and molecular motions. Computer aided molecular design is highly applicable in pharmaceutical work in discovering, designing and optimization of compounds with desired structures and properties used as components in drug formulations. There are many applications for architectural work currently, which enable easy creation and modification of designs. They are useful in â€Å"simplifying the analysis and construction of proposed designs† (Greenberg 105). Product improvement is made easier with graphic design software. Modificatio ns can be made by changing values on the design producing different variationsAdvertising Looking for essay on other technology? Let's see if we can help you! Get your first paper with 15% OFF Learn More Time In product development, the traditional method is to produce samples and carry out tests on them, a process that is time consuming. Dorsey and McMillan point that, the availability of such technology â€Å"frees humans from tedious and mundane tasks† (Para. 4). Computer aided design on the other hand involves designing of a graphical presentation of a virtual model. Tests are then done on the model using special software. This saves not only time, but also other resources that would have been used in testing the real structure, hence the cost of production. Many graphical systems can run a combination of many functions at one time reducing the procedures of carrying out experiments. In such a scenario, graphical systems create a platform for creativity and innovation since â€Å"ideas frequently come more quickly than they can be recorded† (McKim 11). One is able to put all of his/her ideas in a model, carry out tests on the model using graphical applications, and then make possible changes. A common feature of these systems is the ability to multitask and carry out real time research in scientific work (Klein 6). The system gives feedback that the user is able to respond to manipulate results in any desirable direction. Design Advertising is an important aspect in the business world. Customers respond to product or service depending on how it is presented to them. Graphical techniques are applied to produce attractive adverts and billboards. Applications like CorelDraw and Photoshop are used to produce magnificent images used in the adverts. Graphics make adverts lively and make them more appealing to potential customers. Disadvantages of Graphical Systems Complexity A majority of complex graphical system applications require prior training before use. Some of the graphics applications are so complex that they need an expert to install and customize the settings. Most of the software companies who write graphics software have professionals as their target hence only experts in a particular field can utilize certain software. A good example is some Supervisory and Data Acquisition Systems (SCADA) which come with graphical components are so complex that only trained individuals can use them(Bailey and Wright 10). Limitations Like all other computerized systems, graphical system lack the intelligence of understanding real world conditions and principles like the purpose of the structure it is designing. The designer has to figure out a way of obtaining the relevant results while maintaining the objective of the design process.Advertising We will write a custom essay sample on Success of Graphic Systems; Advantages and Disadvantages specifically for you for only $16.05 $11/page Le arn More This means that the user needs to not only be an expert in the field in question she/he is undertaking the study, but also be well acquainted with the software. It may take several months or even years for one to learn how to operate graphics software. Some Programming Logic Controls, (PLCs), used in industrial plants; take months of training for one to operate them. Therefore, the designer makes the decisions while the system makes the calculations. Cost Most computer-based graphics application change in their technology at a very high rate. This requires one to keep on updating the current software costing a lot of money. The problem is compounded by the presence of many graphics system manufacturers flooding the market with many products, which are not compatible with one another. Graphics applications are not only expensive, but also need machines with high specifications and the higher the machine specifications, the higher the cost. Conclusion Generally, graphical s ystems reduce the time a research work consumes and even improves the quality and reliability of results. They perform tasks that would otherwise be impossible and reduce the workload in research and development. They however come with disadvantages in their complexity, cost, and limitations, but their benefits outweigh the setbacks hence, will continue to advance and probably become more user-friendly. Works Cited Bailey, David, and Wright Edwin. Practical SCADA for Industry. Oxford: Elsevier, 2003. Print. Dorsey, Julie, and McMillan Leonard. Computer Graphics and Architecture: State of the Art and Outlook for the Future, 1998. Web. https://www.siggraph.org//publications/newsletter/v32n1/contributions/dorsey.html Greenberg, Donald. â€Å"Computers in Architecture.† Scientific American 264. 2 (1991): 104-109. Print. Klein, Mark. A Practitioner’s Handbook for Real-Time Analysis: Guide to Rate Monotonic Analysis for Real-Time Systems. New York: Kluwer Academic Publishers , 1993. Print.Advertising Looking for essay on other technology? Let's see if we can help you! Get your first paper with 15% OFF Learn More McKim, Robert. Experiences in Visual Thinking. Boston: PWS Publishers, 1980. Print. Mraz, Stephen. Changes in the Engineering Profession 80 Years of Engineering, 7 Apr. 2009. Web. https://www.machinedesign.com/technologies/changes-engineering-profession-over-80-years This essay on Success of Graphic Systems; Advantages and Disadvantages was written and submitted by user Benjamin S. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Negligence Essay Example

Negligence Essay Example Negligence Essay Negligence Essay Name: Instructor: Course: Date: Negligence A negligence lawsuit must satisfy four main elements for it to be successful. They include the defendant owing a duty to the affected, they must have violated this duty, the violation of the duty should have resulted in harm to the affected and this injury must be a foreseen accident by a normal person. These elements make it possible for a negligence lawsuit to take place. Mrs. Smith will prevail in her lawsuit against the manufacturer of the truck that led to the death of her husband, Ford Motor Company. This is because all the elements of negligence have been met in accordance to the facts given concerning this case. This lawsuit will triumph due to the negligence law that serves to protect individuals from injury due to negligence whether intentional or unintentional. This legal concept (negligence) enables the affected party to obtain compensation in the case of the occurrence of any accidents. From the case study provided the first element of the lawsuit was proven. The defendant in this case was Ford Motor Company while the plaintiff was Mrs. Smith. The defendant owed a responsibility to the plaintiff, in this case that of selling a good and road worthy vehicle to them. The defendant should have ensured that the truck was in acceptable condition before authorizing the sale to the plaintiff. This would have ensured that the plaintiff was safe when driving the truck and was not exposing himself to unnecessary risks. It was negligent in the case of the truck manufacturing company since they ignored their duty to the plaintiff. Mrs. Smith’s lawsuit has satisfied this requirement because the defendant owed a duty to the plaintiff but did not honor it resulting in the death of Mr. Smith. The second element that requires being satisfied is that the defendant must have dishonored the duty that they had to the plaintiff. In this case, the plaintiff’s duty was violated by the sale of a truck that was not in satisfactory condition. The truck sold to the plaintiff’s company had a defective alternator. Even after the routine checks, the problem was undetected, it was only noticed when the truck suddenly stopped as the driver was delivering some goods to a customer. By the sale of a car with a faulty alternator, the motor company has violated the duty it had to the plaintiff and the lawsuit against them will prevail since this element has been proven without reasonable doubt. Another element required for the negligence lawsuit to be considered is that the violation caused by the defendant resulted in harming the plaintiff, Mr. Smith. Because of the negligence of the company, it authorized the sale of a faulty truck to Greene. This resulted in the truck being stalled in the middle of the highway and the subsequent accident that befell Mr. Smith that results in his death. This is because the alternator is a device that controls the electrical system of the truck including the emergency lights. This flaw made the plaintiff leave the truck and manually signal to the other drivers in order to avoid them hitting the truck. This is when a mini-cooper ran into him as the truck in front of it swerved away from the truck. Therefore, the negligence of Ford Motors resulted in the death of the plaintiff however indirectly it may seem. The last element that will make this lawsuit viable is that the injury of the plaintiff was predictable by a regular person. The faulty alternator is an extremely important device in the every car, and most people know this. This is because it regulates the electrical system of the car. It is general knowledge that the emergency lights are controlled by the electrical system, and if this system is malfunctioning, it puts the life of the driver at risk. The injury of the plaintiff in this case was, therefore foreseeable by any reasonable person. Mrs. Smith’s lawsuit will prevail because it has satisfied all the requirements needed.

Philosophy paper option Essay Example | Topics and Well Written Essays - 2000 words

Philosophy paper option - Essay Example However, this philosophy has been dynamic from century to century, as scholars from different backgrounds tackle the philosophical commentaries in other rational approaches. Chan explains that it is simple and easy to change with the ethical philosophies in line with the system of development and abandonment of legalism. Confucianism led to absorption of many challenges emanating from doctrines of Buddhism (Rahula, 1974). As a result, the intellectual life dominated and formed Neo-Confucianism. In the â€Å"source book in Chinese philosophy† book there is an attempt to make people in the west understand the culture of Asian people as well as their philosophy. This book explains more on the Chinese philosophy as written by great scholars in the Chinese era. This enables the author to bring a balance between the ancient, modern as well as medieval times. In addition to this, he explains about the different kinds of periods that existed in Chinese history with examples of Taoism, Confucianism and also Buddhism (Chan, 1969). Most of the history regarding Chinese philosophy had features of cultural as well as intellectual developments. Philosophy of Change There exist several ties between the mentioned origins command in the Chinese philosophy and the countries aboard. ... Moral cultivation depended fully on neo-Confucianism of which was keystone in milestones of progression. The characters of wealthy, powerful and authoritative human compares identically with the heavens reach from earths. The brilliance of the sun can well demonstrate the effectiveness of such a man feared by both the living people of the history of China’s philosophy as well as the modern neo-Confucianism and communism in regards to philosophical contexts (Chan, 1969). The relationship between modern philosophy by western philosophy and Chinese, India, Persia and other European countries is very Socratic. This is because most philosophers dealt with the supernatural and mythological underlying of concepts. They also involved metaphysics where they believed fire and water were infinite and boundless in touch and feel. This give them a green right to compose materials on the ways of nature and its relation to supernatural testimonials by time lapse (Nishida, 1992). With the ris e scholars, the ethical structures and seriousness to enlighten or rather straighten the spiritual life and internal righteousness to mould up the external uprightness. Change has come upon in the diverse understanding of philosophy in that philosophers and people all round believed the heaven to be high while the earth to be low. Therefore, they give them a credit of honorable place and humble states in the both places according to ones ethical uprightness. Tranquility was held with constancy as strengthening phenomenon of transformation of earth creatures. These were well classified according to good fortunes and bad fortunes to the natives where good fortunes originated from the heavens while bad fortunes originated from bad and evil people who